Privacy Policy

Last updated 28. October 2021

SportyBay (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our Site (URL:

What Personal Information We Collect and Store

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

  • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. We’ll also use cookies to keep track of cart contents while you’re browsing our site.
  • Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, payment details and optional account information like username and password. This is called Order Information.

By Personal Information in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do We Use Your Personal Information

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you.
  • Screen our orders for potential risk or fraud.
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We will also store comments or reviews, if you choose to leave them.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.

Who of Our Team has Access to the Data

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfilling orders, process refunds and support you.

Sharing Your Personal Information

SportyBay may share your Personal Data with affiliates and service providers on our behalf, our partners, or other parties acting on your instructions.

We will not share personal data with third parties for their marketing purposes.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information.  While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.  Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Your Rights

You have the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us.

You also have the right to request us to provide a copy of your personal data.

Additionally, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

In some cases, we may not be able to approve your request, for example, you request to delete your transaction data but Apple is legally obliged to keep a record of the transaction in order to comply with applicable laws.

If your request will affect our lawful use of data for anti-fraud and security purposes, we may also reject your request, for example when you request the deletion of an account under investigation for security reasons.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Whereas the retention of personal data is limited to the time required to meet the purpose of collection, and in compliance with the relevant provisions of this privacy policy or the relevant requirements of applicable laws.

When evaluating the retention period, we will first carefully check whether it is necessary to retain the collected personal data. If retention is necessary, we will strive to retain the personal data for the shortest time permitted by law. 


SportyBay is well aware of the importance of protecting children’s personal data. We define a child as an individual under the age of 14 or the equivalent age required by the laws of your jurisdiction.

The Site is not intended for individuals under the age of 14.

If you become aware of any data we have collected from children under age 14, please contact us using the contact information provided below.

If we learn that a child’s personal data was collected without proper authorization, we will delete it as soon as possible.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

SportyBay Co.Ltd
Lane 345 Shilong Road, No. 23, Building B, Room 616
Xuhui District, Shanghai, China.
Phone Number: +86 (21) 6054 4603

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